Noah Cyrus‘s platinum single “July” just got a new music video nearly a year after the song’s release — and it was shot completely through the video game Dreams, a Sony PlayStation exclusive. Cyrus’s video-game experience is the latest in Sony’s “A Sony Collaboration Series,” which pointedly highlights Sony’s cross-company …
Read More »The Brilliant Marketing of Taylor Swift's Mysterious Bonus Track
Try to think of another time when a star released an album with a physical-only bonus track — but that physical product was only made available online, through one website, with a weeks-long shipping delay. Therein lies the marketing genius of Taylor Swift‘sFolklore, which dropped on Friday, sans one rare …
Read More »Major League Baseball Will Blast Pre-Recorded Noise Into Crowdless Games
A typical American summer with hot dogs, soft drinks, and a jam-packed baseball stadium won’t exist in 2020. But the games themselves are still scheduled to take place — just within empty stadiums, with music and pre-recorded noise pumped in — marking the first time Major League Baseball has ever …
Read More »SXSW Notes 'Handful' of Cancellations Amid Coronavirus Scare
While the ongoing coronavirus pandemic has begun to rock the global live music scene, causing tour and festival postpones around the world, all is still steady — mostly — for South by Southwest, which will commence in Austin in March. That’s not without a few minor hiccups; SXSW has seen …
Read More »Why People Should Take Neil Young's Subscription Success More Seriously
“It’s 2015, we’re making music to the highest level; it sounds more amazing than ever before, in my opinion. And [yet] we’re listening to it on this platform where it’s compressed. I try to make music to the highest quality, and that’s why this stood out. You tell people what …
Read More »YouTube Music's Star Accelerator Names 14 New Artists
YouTube Music announced the addition of 14 new artists on Tuesday — including young stars Kenny Beats, Rema, Baby Rose, and Guapdad 4000 — to Foundry, its three-year-old global development program for independent artists. Foundry began in 2016 as a way for YouTube to teach emerging artists how to best …
Read More »Can Spotify Launch in India? It Depends Who You Ask
Spotify really, really wants to launch in India. The streaming company has been staffing up an office in Mumbai for a year, and finally suggested in website updates recently, after deflecting rumors for months, that January 31st would be the date it rolled out to 1.3 billion potential new customers. …
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