Tag Archives: 2021-future-25

This story appears in Rolling Stone‘s 2021 Future of Music issue, a special project delving into the next era of the multibillion-dollar hitmaking business. Read the other stories here. To reinvent Motown Records, Ethiopia Habtemariam wants to start by going back in time. “I remember being a really young kid …

Earlier this year, singer-songwriter-producer Kenneth “Babyface” Edmonds — known for writing massive hits for Toni Braxton, TLC, and Boyz II Men — received a call from P. Diddy. Diddy’s job was to convince Edmonds to face off against Teddy Riley on an Instagram-based rap battle. And he didn’t mince words. …