About a year before her sister, Brooke Preston, was brutally killed by their roommate Randy Herman, Jr. in 2017, Jordan Preston remembers driving with her from Sarasota, Florida, to West Palm Beach, where she had a job interview. On the car ride over, they accidentally hit a turtle in the …
Read More »Has the DuoLingo Owl Taken a Human Life?
The DuoLingo owl has a reputation for being somewhat, shall we say, aggressive in following up with delinquent users who miss their day’s lesson. But on TikTok, the lore surrounding the beloved cartoon owl has taken on a whole new dimension. On a platform where brands are typically mocked within …
Read More »Lil Nas X Wants You… To Own the Next Viral TikTok Moment
Oh, what a world: TikTok is now embracing the decentralized Wild West that is Web3. On Thursday, September 30th, the social platform that just surpassed a billion monthly active users announced its first NFT collection, called TikTok Top Moments. The collection’s goal, according to press materials, is to let music …
Read More »Import #CarGirl Culture Finds Its Fast Track on TikTok
As the violet Scion Nebula 86 slams across the finish line at Import Face-Off in Las Vegas this past March, the thundering of Japanese engines is overtaken by the sheer force of the crowd’s screams. The car comes to a stop, enveloped in a cloud of smoke. The driver gets …
Read More »Thanks to Vin Diesel, There's a 'Fast and Furious' Musical Being Written on TikTok
If you’ve seen one of the movies in the Fast and Furiousfranchise, you know what to expect: the movie kicks off with a high-octane opening racing sequence, in which Vin Diesel and/or Michelle Rodriguez wear a tank top. Someone who was previously thought to be dead or to have amnesia …
Read More »Influencers Are Plugging More Songs. Now Their Engagement Is Suffering
Back in 2018, it was possible to break a single via an Instagram meme. It happened with Rich the Kid’s “New Freezer:” Omid Noori, co-founder of the digital marketing and management company ATG, stumbled on a meme featuring several kids whipsawing their heads to the track; he then paid a …
Read More »Jason Derulo Wants to 'Take You Dancing' With Future TikTok Smash
Jason Derulo has dropped another song that will surely spawn a new dance challenge destined to fill your TikTok “For You” page. “Take You Dancing” follows up his recent hit “Savage Love.” The uptempo track is a sexy invite from Derulo to maneuver to the bedroom. “Let me take you …
Read More »Why Are So Many Gen Z Kids Becoming Furries?
Jen’s daughter is nine years old, with shoulder-length brown hair and darting, fearful eyes. She’s anxious and withdrawn, and her mother says she doesn’t get asked to go on play dates very often. When she speaks to people she doesn’t know, she keeps a careful distance, like she’s trying to …
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